Understanding Amazon Underground

Introduction

Amazon Underground is a one-of-a-kind expertise the place apps, video games, and in-app objects are 100% free for patrons, and Amazon pays builders based mostly on the period of time your Amazon Underground app is used. With Amazon Underground, you may flip your entire Android customers into revenue-generating clients. Receives a commission ranging from the very first minute your Amazon Underground app is used whereas your app is a part of Amazon Underground. With Amazon Underground, you may focus much less on learn how to monetize your apps and focus extra on creating nice person experiences. Most Android apps are Amazon Underground-eligible. Getting began is simple. Simply create a developer account and submit your app at the moment.

Eligibility Necessities

The Amazon Underground Schedule describes this system eligibility necessities intimately. As you think about submitting your app to the Amazon Underground program, guarantee that it adheres to the next basic necessities for this system:

  • Your cell app have to be out there for obtain from the Google Play retailer or Apple App Retailer, and be monetized in not less than one of many following methods:

  • Your cell app should not comprise any subscription in-app objects.

  • The options and gameplay of the Amazon Underground model of your app have to be considerably just like or higher than the non-Underground model.

  • If you submit your app to the Amazon Appstore, you have to make your app out there for distribution on not less than one non-Amazon cell gadget.

Is My App a Good Candidate for Amazon Underground?

Usually, apps which can be good candidates for Amazon Underground are apps that present an attractive expertise for his or her customers:

  • Premium apps:

    • Premium apps with no IAP with their checklist value, which Amazon will mark to free, and have extra worth included, similar to including 5 extra ranges, from their free model.

    • Premium apps with all IAP entitlements out there (both left as IAP objects with their checklist value, which Amazon will mark to free, or have all entitlements granted inside the sport).

    • Premium apps with all consumable IAP out there inside the sport with their checklist value that Amazon can mark to free.

  • Freemium apps:

    • Freemium apps with all IAP objects out there (together with their checklist value, which Amazon will mark to free) and together with some sort of extra worth.

    • Freemium apps with all IAP entitlements granted at the start of the sport. You’ll be able to take away IAP entitlements if all entitlements can be found to the client within the sport, for instance, you unlock all ranges or make all race vehicles out there.

    • Freemium apps with all consumable IAP objects included within the sport with a listing value marked to free. (In-game forex is an IAP merchandise with a listing value marked to free, stars/gems are IAP objects with a listing value marked to free.)

You’ll be able to submit any app that meets the eligibility necessities to this system. Nevertheless, Amazon will make the ultimate name on whether or not or not your app is accepted.

The next varieties of apps aren’t good candidates for the Amazon Underground program:

  • Anti-virus or clock apps that run constantly within the background.

  • Apps which can be freely out there elsewhere and would not have paid IAP objects.

  • Apps which can be monetized by way of advertisements and whose solely IAP merchandise is an choice to pay to take away the advertisements.

  • Apps that assist passive streaming content material, similar to a radio station app or app to observe movies. An interactive sport that leverages streaming know-how could be eligible and would in all probability make candidate for Amazon Underground.

  • Apps containing subscription companies.

  • Apps which have fully eliminated their IAP (each entitlements and consumables).

  • “Premium” apps whose solely premium characteristic is being ad-free.

  • “Freemium” apps which have modified their sport play with removing of in-game forex, time lapses, quiet down intervals that create the potential for a buyer to not take pleasure in and proceed to have interaction together with your sport.

Re-Balancing Your App for Amazon Underground

You may really feel like you may make your app much more enjoyable and interesting for customers by re-balancing your app ultimately for Amazon Underground. Whereas the [Amazon Underground eligibility criteria and design guidelines][underground/amazon-underground-eligibility-and-submission-checklists] at present discourages app re-balancing, Amazon might make exceptions to this guideline sooner or later. See [App Rebalancing Requirements for Amazon Underground][underground/app-rebalancing-requirements-for-amazon-underground].

Program Availability

This part lists the cell gadgets and places the place Amazon Underground is obtainable.

Supported Cell Gadgets

Amazon Underground is at present supported on the next cell gadgets:

  • Amazon Fireplace tablets (2012 technology and later)
  • Non-Amazon Android gadgets with the Amazon Underground app put in. See http://www.amazon.com/getappstore.
  • BlackBerry 10 gadgets with the Amazon Underground app put in

See Gadget and Function Specs for extra particulars on how Fireplace tablets are categorized by technology.

Supported Locales

Amazon Underground is at present out there within the following marketplaces, within the following nations and territories:

  • Amazon.com
  • Amazon.co.uk
    • United Kingdom
    • Gibraltar
    • Guernsey
    • Eire
    • Isle of Man
    • Jersey
  • Amazon.de
    • Germany
    • Austria
    • Liechtenstein
    • Switzerland
    • Luxembourg
  • Amazon.es
  • Amazon.fr
  • Amazon.it
    • Italy
    • Vatican Metropolis
    • San Marino

Submitting Your App to Amazon Underground

To submit your app to Amazon Underground:

  1. Evaluation the eligibility necessities on this web page and within the Amazon Underground Schedule to confirm that your app meets this system {qualifications}.

  2. Make the required code modifications, branding modifications, and re-build your app with a brand new package deal identify as instructed in [Migrating Your App to Amazon Underground][underground/migrating-your-app-to-amazon-underground].

  3. Put together emigrate any person knowledge, similar to sport ranges achieved or person communities, as described in [Migrating Users’ Progress Between App Versions][underground/migrating-users-progress-between-app-versions].

  4. Confirm that you’ve got carried out the preparation steps outlined within the [Amazon Underground Eligibility and Submission Checklist][underground/amazon-underground-eligibility-and-submission-checklists].

  5. Submit your app to Amazon Underground, following the directions in [Getting Started with Amazon Underground][underground/getting-started-with-amazon-underground].

Word: Whether or not or not you have got an present app within the Amazon Appstore, you have to to submit a brand new APK with a novel Android package deal identify as a brand new app for Amazon Underground. With separate app entries within the Amazon Appstore, you may keep each an Amazon Underground and non-Underground model of your app for the suitable marketplaces and gross sales platforms. These steps are detailed in [Migrating Your App to Amazon Underground][underground/migrating-your-app-to-amazon-underground].

Monetizing Your App with Amazon Underground

Amazon Underground is a novel type of app monetization the place you may be paid for the utilization time of your app reasonably than by particular person downloads and purchases. This part supplies an introduction to how funds work with Amazon Underground. For extra particulars on fee with this system, see [Monetizing Your App with Amazon Underground][underground/monetizing-your-app-with-amazon-underground].

Calculating Utilization Time

As a part of Amazon Underground, you may be paid for the variety of minutes that clients have used your app. To find out utilization time, on the finish of a reporting interval (normally 24 hours), Amazon calculates the whole time aggregated (in milliseconds) and rounds this quantity to the smallest unit of forex to your market. For instance, within the US, this quantity is rounded to the closest cent. For extra particulars on calculating utilization time see [Monetizing Your App with Amazon Underground][underground/monetizing-your-app-with-amazon-underground].

Amazon Underground Funds

To your apps which can be enrolled in Amazon Underground, you may be paid based mostly on the period of time that clients spend utilizing your app. You’ll be able to evaluation your Amazon Underground funds on the Reporting tab of your account within the Amazon Apps & Video games Developer Portal. Please evaluation the Amazon Underground Schedule for full program phrases.

Cost Charges

Amazon Underground presents the next fee charges, based mostly in your market:

Amazon market Per minute fee
Amazon.com $0.0020
Amazon.co.uk £0.0013
Amazon.de €0.0018
Amazon.es €0.0018
Amazon.fr €0.0018
Amazon.it €0.0018

These charges are topic to vary, based mostly on the phrases described within the Amazon Underground Schedule.

Interstitial Commercials

When a person launches an Amazon Underground app for the primary time, a welcome message within the type of an interstitial advert performs. In subsequent instances {that a} person both launches or resumes the app, paid interstitial advertisements will even generally play. You don’t want to do something to allow these advertisements. Amazon configures the advertisements when your app is revealed to Amazon Underground.

Leaving the Amazon Underground Program

Evaluation the Amazon Underground Schedule to study the process for eradicating your app from the Amazon Underground program. If you happen to do take away your app from Amazon Underground, hold the next issues in thoughts:

  • If you happen to take away your app from Amazon Underground however need to hold a non-Underground model of your app within the Amazon Appstore, you have to submit the non-Underground model as a brand new, separate app should you didn’t have already got a non-Underground model within the Amazon Appstore. See [Getting Started with Amazon Underground][underground/getting-started-with-amazon-underground].

  • Amazon recommends performing a reverse migration of customers’ progress for customers shifting from the Amazon Underground model to the non-Underground model as soon as the Underground model is not supported. See [Migrating Users’ Progress Between App Versions][underground/migrating-users-progress-between-app-versions] for suggestions on learn how to tackle this example.

Final up to date: Jul 13, 2017

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