Amazon dominates the e-commerce panorama in the USA
Based on current business figures, Amazon stays the main e-retailer in the USA. In 2019, the e-commerce large accounted for over 50 p.c of all retail gross sales within the nation, whereas Amazon’s international market share quantities to roughly 14 p.c. Following digital market tendencies, the e-retailer has additionally taken to cell commerce. As of 2020, Amazon Cell is among the many hottest buying apps in the USA, and this mobile-friendliness notably pays off in the course of the vacation season and Amazon Prime Day. This annual on-line buying occasion generates billion-dollar gross sales figures for the corporate yearly.
Amazon services and products
Over the previous few years, Amazon has constantly expanded its portfolio of (digital) services and products. Other than retail objects, the corporate now gives its personal line of non-public electronics, which incorporates the Kindle e-reader and Amazon Echo, a sensible speaker that connects to the voice-controlled private assistant Alexa. One of many firm’s flagships on the planet of digital leisure is Amazon Prime Video, a video-on-demand service that launched in 2017 and now competes with the likes of Netflix and Hulu. To entry this digital content material, customers should join an Amazon Prime subscription. Whereas Amazon accounts freed from cost, the fee-based Prime membership program offers prospects with a variety of unique advantages that vary from premium supply, unique offers, and reductions. In 2019, the variety of Amazon Prime customers worldwide reached 150 million.
Amazon’s consumer demographics
Amazon is among the many most visited web sites in the USA. As of 2020, over 213 million guests frequented Amazon Websites – a determine that’s set to extend quickly in the course of the vacation buying season. Based on web customers in the USA, the main causes for buying on Amazon are its supply service, broad choice, and costs. Whereas U.S. buyer satisfaction with Amazon.com has fluctuated over time, the e-retailer stays one of many 5 most influential tech giants on the planet.
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