How to answer 1 star product opinions on Amazon

While you obtain 1 star opinions among the finest methods to fight the unfavourable opinions is with extra optimistic opinions. Use Salesbacker to get extra optimistic opinions from the purchasers that purchase your merchandise on a regular basis (simply by asking them merely and politely to depart a overview). It really works for hundreds of sellers. It is free to begin utilizing Salesbacker.

It’s no shock that opinions are essential to your gross sales on Amazon. Folks wish to know in case your product actually is pretty much as good as you say, and so they’re in search of different folks to check it and cross the phrase alongside.

Which is why Amazon specialists encourage new sellers to get 25 opinions on their web page as shortly as potential. With out them, potential clients don’t often have the monetary fortitude to place cash down for a product with no social proof.

Most new clients are initially skeptical. Critiques assist cut back that skepticism.

However opinions is usually a little bit of a two-edged sword for Amazon sellers as properly. As one man famously mentioned regarding his Amazon enterprise,

“Critiques are like a field of sweets…”

And that’s the factor about opinions – you actually don’t have management over what you’re going to get. Prospects are free to place their trustworthy opinion on the market for all to see whether or not it’s an accurate opinion or not.

So whilst you’d like to dream that you just’ll solely get optimistic opinions (since your product is so superior), you realize that’s not potential. Adverse opinions are inevitable. As one Amazon professional mentioned,

“In case you promote it, they’ll come.”

Which suggests it’s good to study to deal with unfavourable opinions and reduce their influence as a lot as potential. That is true in each brick-and-mortar enterprise and on-line enterprise. Studying to answer unfavourable suggestions is a vital software to rising your online business.

So the query we wish to reply is, “What do you say to a 1 star reviewer?” I wish to provide you with not solely the correct steps but additionally the correct phrases to make use of once you have interaction a disgruntled and dissatisfied buyer.

By assembly unfavourable suggestions with a optimistic response, you’ll defuse the potential injury achieved to your gross sales.

Listed here are my solutions:

1. Get notified about unfavourable opinions as early as potential

Now I don’t know the way you personally discover out about opinions in your itemizing. You is perhaps the sort of vendor that simply checks their itemizing a couple of times every day. Otherwise you may not even test it that regularly.

However I strongly suggest that you just discover a solution to be instantly notified if a buyer leaves you a unfavourable overview. Why? As a result of it’s straightforward to overlook.

Belief me, you’re going to get busy with different issues, and earlier than you realize it, you’ll work your manner again to your itemizing and discover a 1 star overview has been sitting in your itemizing for 3 days.

Not good.

Which is why software program like Salesbacker is so useful. You may get notified as quickly as a buyer leaves a overview so that you’re instantly caring for that scenario.

Your response time can undoubtedly assist reduce the influence of a unfavourable overview, so discover a solution to be notified ASAP.

2. Reply under the overview instantly

When you’ve learn the overview, you must reply under the overview instantly. You are able to do this by logging into together with your Vendor Central account.

In case you haven’t achieved this earlier than, it is perhaps good to arrange your Amazon profile together with your emblem as your profile decide. That manner, clients is not going to solely see the identify of your organization once you reply, however they’ll additionally see the model emblem as properly. (It appears official.)

While you reply, keep in mind you don’t wish to create a web-based argument with the client, so irrespective of how fallacious you could really feel their opinion is, reply kindly and positively.

Now I’ll provide you with maybe probably the most necessary abilities in buyer relationships. It’s probably the most underestimated instruments to buyer satisfaction in a enterprise’s software belt. What’s it?

The apology.

Sure, no matter your emotions, you need to initially apologize for the client’s expertise. You’re not apologizing to your product or admitting it’s weaknesses. You might be solely expressing your sorrow over the client’s private dissatisfaction.

That is important for 2 causes:

First, an apology affirms the client’s personal expertise and emotions. Perhaps they shouldn’t have felt that manner. Perhaps they need to’ve learn the instructions higher. However regardless, they nonetheless felt badly after buying. In case you ever wish to be heard by the client, an apology should come first.

Second, an apology will evoke good will from potential clients who could also be studying your response later. If a possible buyer comes throughout the unfavourable overview and sees your first response is to defend your product, you will have simply misplaced one other buyer. But when they see you begin with an apology, they’ll really feel that you’re placing the client first.

After you specific an apology, you must also supply to care for them in a roundabout way. You’ll most likely wish to be generic in your response as a result of should you promise a particular motion, others will anticipate the identical from them.

In case you supply a money-back assure that’s posted clearly in your itemizing, you would possibly wish to point out this in your reply.

Then you must finish your response by asking them to contact you. Present your online business cellphone quantity and an e-mail handle. You wish to take this dialog off Amazon and onto your individual turf. There, you may have an actual dialog that received’t be monitored by others.

I can not emphasize sufficient that this needs to be transient. Right here’s a pattern concept of what a response would possibly appear like:

“We’re so sorry to listen to about your expertise with our {product}. We intention to supply buyer satisfaction for all of our clients and can do no matter it takes to care for you. Please contact us right here {hyperlink to vendor profile web page the place consumers can “Ask a query”}. Thanks for the chance to make this proper.”

Apology. Concern. Request.

It really works.

3. Contact the client by e-mail (typically not potential)

Now you could not at all times be capable to discover these clients which have left you unfavourable opinions, but when they use their first and final identify or simply their first identify you should still be capable to contact them through e-mail.

You should utilize the identical framework I’ve described above when emailing this buyer. At no time do you have to supply them an incentive to alter their overview and even ask them to alter their overview. All you’re making an attempt to do is clear up their subject and if the client decides to alter the overview on their very own behalf that’s all you may ask for.

Sadly most clients that depart opinions don’t depart any personally identifiable data and in these instances the perfect factor you are able to do is on the very least reply to their overview as I’ve proven you earlier.

In case you’re utilizing Salesbacker, you will have a greater likelihood of discovering them if they’ve left their identify. Merely go into your despatched emails to the date vary through which you believe you studied they ordered and seek for the client’s identify. When you’ve situated their identify, you may ship a observe up e-mail to the client.

4. Collect optimistic opinions to cowl the 1 star overview

The ultimate technique in dealing with a 1 star overview is to maintain accumulating optimistic opinions. By doing this, you’ll be shifting that 1 star overview additional and additional down the checklist in order that it received’t be the primary overview clients see once they come to your itemizing.

Each optimistic overview is a bullet within the unfavourable one. Maintain taking pictures till the unfavourable overview loses energy to scare clients away.

There are a number of methods to get extra opinions to your product, however an e-mail sequence might be probably the most efficient strategies for Amazon sellers. Contacting clients via personalised emails offers you an important likelihood to request a overview.

And sure, Salesbacker means that you can do exactly that. Every time somebody purchases your product, an e-mail sequence is routinely despatched to every buyer at particular occasions of their buy course of. Every e-mail may be optimized to ask clients for opinions and/or buyer suggestions.


A 1 star overview could also be inevitable for many Amazon sellers, but it surely’s means to shrink your gross sales isn’t. By responding shortly and successfully to crucial opinions, you would possibly simply remodel a unfavourable right into a optimistic.

In case you haven’t but checked out Salesbacker but, you may join a free trial proper now. You received’t even want a bank card. Simply take it for a spin, and see should you prefer it. I feel you’ll actually admire the convenience by which you’ll arrange your e-mail sequences and obtain notifications once you do obtain buyer opinions.

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