Beautycounter is the gold normal with regards to clear

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  • Beautycounter, the skincare and make-up model, has grow to be synonymous with the clear magnificence motion. 
  • Since its launch in 2013, the corporate has caught to “The By no means Listing” — which consists of 1,500 questionable or dangerous chemical substances which can be by no means used of their merchandise.
  • The corporate can also be a licensed B-Corp, which means it adheres to the very best requirements of social and environmental efficiency, public transparency, and authorized accountability.
  • A few of its standout merchandise (and private favorites that I’ve reviewed) embody the Adaptive Moisture Lotion ($49) and Good Forehead Gel ($24). 
  • Additionally, take a look at our evaluations on the Countertime skincare line and sunscreen line.

Loads has modified within the US within the final 80 years. Private computer systems reworked the workforce, globalization reworked the economic system, and the web reworked just about every part else.

However one thing that is remained fixed are the legal guidelines regulating the cosmetics trade. Since 1938, the US hasn’t handed a serious federal legislation updating what can and cannot be put in make-up.

For context, the EU bans over 1,300 chemical substances identified to trigger most cancers, genetic mutation, reproductive hurt, or start defects. The US bans simply 11, inserting the burden of analysis and private security on the patron.

This vacuum within the trade has given rise to the time period “clear magnificence” and to firms like Beautycounter, which has grow to be almost synonymous with motion for higher, cleaner components.

Since its founding in 2013, the skincare and make-up firm has had what it calls The By no means Listing — a laundry checklist of 1,800 questionable or dangerous chemical substances which can be by no means utilized in its merchandise, together with those banned or restricted by the EU.

The checklist contains buzzy phrases you realize to display screen for like parabens and phthalates, in addition to those who fly beneath the radar, like formaldehyde — a preservative utilized in cosmetics, hair stress-free remedies, and embalming. It is a identified carcinogen, and it might be listed beneath a handful of names in your product bottle (methylene glycol, diazolidinyl urea in face and hair care, and quaternium-15, which is usually present in face make-up, particularly powders). 

Beautycounter merchandise additionally forgo perfume, a standard (and pointless) addition to all sorts of cosmetics that’s solely loosely outlined as containing any mixture of three,000-plus inventory chemical components, which incorporates every part from hormone disruptors to allergens. Since perfume formulation are protected beneath federal legislation’s classification of commerce secrets and techniques, what’s actually inside that ingredient in your lotion can stay undisclosed to you, with out firms ever needing to let you know about them. Within the trade, that is known as the “perfume loophole.” 

Whereas the corporate goes above and past with regards to clear components, it is also dedicated to upholding sturdy, moral values in its enterprise practices. Beautycounter is a licensed B-Corp, which suggests it has volunteered to be graded by the non-profit B Lab every year to make sure it is assembly the very best requirements of social and environmental efficiency, public transparency, and authorized accountability.

So we have established that Beautycounter as an organization is among the finest. However are the merchandise any good? And, past that, can they probably stack as much as the stuff that comes laden with chemical substances?  

In my expertise, the reply has to date been sure — particularly in its skincare. Clear magnificence can usually get a nasty wrap, however not less than for me, Beautycounter is rather like some other make-up line: You will fall in love with a few of it, you will go on some others. 

This is what I’ve tried, and the way every product labored out:


Beautycounter’s Adaptive Moisture Lotion triggered a giant buzz on-line. Due to Bio-Mimic Know-how that makes use of crops to match the construction of pores and skin, the lotion offers as much as 24-hours of hydration and auto-adjusts all through the day. In individual, it is a long-lasting, non-greasy moisturizer that sinks in rapidly and would not depart any residue — making it well-suited to put on beneath make-up. The value is excessive, however the bottle ought to final for a very long time. 



This oil was my first introduction to Beautycounter years in the past, and it is nonetheless probably the greatest skincare merchandise I’ve tried. It is deeply hydrating, silky easy and opulent to use, and by no means blocked my pores — even when it appeared like every part I placed on my pores and skin triggered a breakout. I put the advisable 4 to 6 drops onto my face alone or beneath a moisturizer, and my dry mixture pores and skin was softer, extra luminous, and noticeably higher hydrated with out ever drifting into oily territory. The mixture of omega-rich argan oil, grape seed oil, and jasmine additionally smells wonderful. It is technically one among three facial oils, and the No. 1 Brightening Oil ($69) gained an Attract Better of Magnificence award in 2018.



I have been foundation-free for just a few months now, however I am going to often placed on tinted moisturizer if I am feeling fancy. This one gives sheer protection, 5 shade ranges, and SPF safety. It comes out of the container thicker than anticipated however feels light-weight and breathable as soon as utilized — and my pores and skin feels comfortable and moisturized each throughout and post-wear. Although tinted moisturizer blends simpler than different face makeups, 5 shade ranges aren’t superb — and it may be arduous to paint swatch utilizing the images on-line. It may additionally seem barely shiny after software however I’ve by no means had a difficulty after I’ve dusted powder on high of my T-Zone. And whereas it is an excellent sheer protection now, I would not have ever been capable of get by with this degree of protection earlier than I cleared my pores and skin up. In case you’ve used Laura Mercier’s Tinted Moisturizer ($46) previously, you will get markedly much less protection from this one. 


I have been a loyal person of Anastasia Beverly Hills Forehead Wiz ($23) and Glossier’s Boy Forehead ($16) for years, and that is just about interchangeable with the latter, although the conditioning components make it barely extra silky throughout software. The general impact is that you have simply been naturally gifted with full, well-mannered brows. The sunshine formulation clings to particular person hairs not like the extra conspicuously painted-on (although exact) impact of a pencil, and the appliance is quick and foolproof. If I depart the home sporting minimal make-up, I am sporting this. 


This palette delivers on wealthy colour, simple blendability, and universally flattering shades that may be dressed up or down for just about any event. My eyelids could be oily, so I relied on a primer to stop the shadow from creasing throughout sweaty, humid summer season days, however the colour pigmentation and easy mixing is one thing to write down dwelling about.

The underside line

All in all, Beautycounter is a strong selection. It is the wonder line I personal essentially the most from, and the one I each present most steadily and urge my mother and sister to purchase. In the end, I am keen to pay a bit bit extra if want be — and even have my tinted moisturizer look rather less preternaturally luminescent — if which means I haven’t got to tug on studying glasses and pull up Google each time I purchase one thing new simply in case it is laced with carcinogens. 

In case you’re interested by clear magnificence however undecided Beautycounter is the proper match for you or your funds, begin by shopping the “Clear” class at Sephora and verify your go-to merchandise on the EWG Wholesome Dwelling app to see in the event that they’re price changing.

Browse all Beautycounter merchandise right here.

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