Amazon Vendor Suggestions

In terms of buyer suggestions, there are three sorts collected for every buy (for these prospects and prepared to depart suggestions):

  1. Amazon Vendor Suggestions,
  2. Package deal Suggestions,
  3. Product Evaluation.

The choices appear to be this:


And on this put up, we’re going to deal with Amazon Vendor Suggestions.

Amazon Vendor Suggestions: what it’s and why it issues.

For wholesalers and resellers who’re basically promoting the identical product, it’s useful for patrons to make their remaining buy choice based mostly on the standard of the vendor.

That is precisely what Vendor Suggestions does. It evaluates the pace and high quality of the vendor’s success, and evaluates how the product description on the itemizing matches the precise product.

To depart Amazon Vendor Suggestions, a buyer would go to the ‘view their earlier orders’ part of their account to put up their Vendor Suggestions. The shape seems to be like this:


What’s Amazon Vendor Suggestions?

Amazon focuses on Vendor Suggestions with a view to decide which sellers are falling brief on their finish of the e-commerce trade.

Keep in mind, Amazon’s prime precedence is creating an ideal buyer expertise. Subsequently, they should measure the efficiency of third-party sellers. This ensures that every one sellers are offering prospects with an encounter that meets Amazon’s excessive expectations.

To measure a vendor’s efficiency, Amazon makes use of their Suggestions Supervisor device. The most effective sellers on Amazon have near a zero p.c Unfavourable Suggestions Charge. Nonetheless, something underneath 5 p.c is mostly acceptable.

You probably have a unfavorable fee above 5 p.c, Amazon recommends that you just “overview your corporation practices and alter to the calls for of your prospects.”

With a purpose to see what your Vendor Suggestions is, log in to your Vendor Central Account, and go to Efficiency -> Buyer Satisfaction – > Buyer Suggestions Tab. It can appear to be this:

As you may see, Vendor Suggestions is concentrated on three primary metrics:

  • Did the order arrive on time?
  • Is the product because it was described?
  • How was the customer support?

The client solely must reply a Sure/No response to those questions, and has 90 days to depart suggestions, and 60 days to take away it.

*Please be aware that these solutions may be very useful when finishing your personal analysis of your product.

What ought to I do once I obtain unfavorable Amazon Vendor Suggestions?

In terms of promoting on Amazon, it’s nearly inevitable that you’ll in the future obtain unfavorable Amazon Vendor Suggestions. However, there are steps you may take to resolve the shopper’s challenge and get the unfavorable suggestions eliminated.

Step #1 – Contact Amazon.

In contrast to attempting to get Amazon to take away product opinions, they’ll take away suggestions in these cases:

  • Non-seller challenge. If there is a matter that’s clearly outdoors of the scope of a vendor’s accountability (eg. the package deal was misplaced by UPS);
  • Amazon FBA challenge. If the order was fulfilled by Amazon and it arrived late or was an incorrect order;
  • Product overview (as an alternative of vendor overview). If the customer has left a product overview as an alternative of suggestions for the vendor.

The final situation talked about above is the most typical and works out properly for sellers as you may select which suggestions you ask Amazon to take away.  For those who received a poor ranking and it’s a product overview, you may open a ticket with Amazon and have them take away it.  For those who received a 5-star ranking and it’s a product overview, most sellers select to depart these alone.

You possibly can contact Vendor Assist by clicking the “Contact Us” button on the suitable aspect of this web page:



Step #2 – Contact the customer.

Whenever you’re your Suggestions Supervisor dashboard, you may view your Present Suggestions. You possibly can see pertinent info like your ranking, the feedback, and buyer suggestions relating to ‘Arrived on Time’, ‘Merchandise as Described’, and ‘Buyer Service’.

Most significantly, nonetheless, is that you’ve your buyer’s contact info. That is what the ‘View Present Suggestions’ dashboard seems to be like:


You possibly can reply instantly by clicking the ‘Reply’ button, or you should use the ‘Rater E-mail’, which is an anonymized Amazon electronic mail.

We suggest that you just deal with your consumers’ considerations instantly, although it’s extraordinarily vital to keep up a civil tone and don’t coerce or strain the shopper to take away suggestions, as that could be a violation of Amazon’s Phrases of Service.

Step #3 – Instruct the customer on find out how to take away suggestions.

If a purchaser agrees to take away their suggestions, you may present them with these step-by-step directions, as per Amazon:

  1. Go to
  2. Beneath ‘Personalization’ within the ‘Neighborhood’ column, click on ‘Vendor Suggestions Submitted By You.’
  3. Amazon lists all of the suggestions, so click on the ‘Take away’ hyperlink subsequent to the suggestions that must be eliminated.

In conclusion: preserve your Amazon Vendor Suggestions rating up!

After all nobody needs to obtain unfavorable suggestions. It’s irritating to say the least, particularly if it’s unwarranted. However it’s extra vital on your general conversion fee and gross sales to deal with gathering as many Product Evaluations as attainable, as prospects are much less influenced by Vendor Suggestions, particularly since Amazon fulfills most merchandise.

Regardless, it’s nonetheless vital to comply with up on any unfavorable vendor suggestions. And bear in mind, attempt to resolve it with the customer in a immediate and civil method.

So, take each alternative you may to construct your model, beginning with Amazon Vendor Suggestions.

The #1 method to comply with up along with your prospects.

Do you know that Jungle Scout affords a means so that you can robotically contact your prospects, which might cut back dangerous Amazon Vendor Suggestions by as a lot as 20%?

Whenever you use Jungle Scout’s vendor instruments, you get limitless automated emails. Study extra by clicking the hyperlink under.


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