Amazon Request a Overview Button: Find out how to Automate Overview Requests

Jungle Scout now presents Amazon sellers a very automated evaluation request expertise with Overview Automation. With one click on, Jungle Scout customers can mechanically ship evaluation requests for all eligible orders. 

This function permits sellers to eradicate the tedious job of manually requesting buyer suggestions on Vendor Central to allow them to earn extra critiques whereas investing time again into their companies.  

Click on right here for a consumer information to Overview Automation or learn extra about how automating the evaluation request course of can profit your online business. 

And take a look at our information for extra methods on find out how to get critiques on Amazon.

In late 2019, Amazon launched a brand new manner for Amazon sellers to request critiques from their  prospects inside Vendor Central: Amazon’s ‘Request a Overview’ button.

This function is straightforward to entry and will help you enhance your product critiques and rankings, serving to you to be extra aggressive on Amazon. 

We’ll discover how the ‘Request a Overview’ button works and introduce you to a brand new software that automates sending evaluation requests to your prospects — a robust new function of Jungle Scout’s.



What’s Amazon’s ‘Request a Overview’ button?

Amazon’s ‘Request a Overview’ button seems in a consumer’s Vendor Central account in a singular order’s ‘Order particulars’ part. Upon clicking the button, Amazon presents sellers with this web page:


It reads:

Request a Overview

We don’t require you to request critiques as a result of our techniques already do this for free of charge to you. Nevertheless, in the event you favor to request a evaluation for this order, please use this function as an alternative of asking the client through e mail or buyer-seller messaging.

If you use this function, we are going to ship the client an e mail requesting product and vendor critiques for this order. We mechanically translate evaluation requests to the client’s most well-liked language.

Are you positive you need to request a evaluation for this order?

After clicking sure, you get this remaining display:

It reads:

Request a Overview

A evaluation will likely be requested for this order. (Be aware: We’ll suppress this request if a evaluation has already been requested for this order)

As soon as the preliminary evaluation request is shipped, you can not ship a follow-up to that very same buyer. That is probably Amazon’s try and cease sellers from spamming prospects. 

Be aware that some sellers are in a position to ship requests for critiques inside hours after an order is positioned, whereas others obtain a message informing them that they’ve to attend at the very least 4 days after supply earlier than sending a request.

What does the ‘Request a Overview’ e mail appear to be?

We obtained Amazon’s ‘Request a Overview’ e mail 4 days after buying fundraising bracelets from the web retailer. That is what we obtained:



Together with the hyperlinks on the backside of the e-mail, two clickable 5-star graphics take consumers to their Amazon account the place they will go away each a star-rating and a evaluation. And above these, the copy of the e-mail reads:

Did your latest Amazon order meet your expectations? Overview it on Amazon

Your opinion issues!

Vendor Scott Berget Designs requests you to share your expertise in your latest order with different Amazon consumers. Please take a second to evaluation your latest Amazon buy.

Bontog 4-Pack Most cancers Analysis Bracelets with Signature Stainless Metal Attraction. Adjustable from 6″ to 11″ for Males, Ladies, Youngsters. Waterproof Nylon.

Other than the title of the product bought, the e-mail presents no customer-personalization. That is probably to make sure that all evaluation requests comprise the identical data: the vendor’s title, the product’s title, and a hyperlink to the consumer’s Amazon account.

How the ‘Request a Overview’ button works

The ‘Request a Overview’ button seeks to switch outdoors messaging techniques and e mail contacts. 

In late 2019, Amazon completely eliminated contact data from Order Particulars, together with final names and transport addresses. At most, sellers are in a position to see the primary title of the customer and the town they dwell in.

And whereas sellers can nonetheless use instruments resembling Jungle Scout’s Promotions & E-mail Campaigns function to ship prospects custom-made messages (together with requests for critiques), these are funneled via Amazon to guard buyer contact data.

Additionally, the ‘Request a Overview’ possibility is simply out there as soon as per sale. Utilizing Amazon alone, sellers should manually click on to request a evaluation for every order, moderately than automating e mail requests to all prospects. 

Nevertheless, Jungle Scout launched a function to simplify and automate these evaluation requests.

Automate Amazon’s ‘Request a Overview’ button with Jungle Scout

With Jungle Scout, now you can request critiques in your Amazon orders in bulk.  

Constructed instantly into your browser, Jungle Scout means that you can discover and validate FBA product concepts. Now it additionally lets you entry the ‘Request a Overview’ button and automate evaluation requests on your whole orders without delay. 

Find out how to request Amazon critiques in bulk:



To entry this new function, go browsing to Vendor Central and click on on Orders, after which Handle Orders. Subsequent, click on the ‘JS’ button in your Chrome’s toolbar as in the event you have been going to open your extension. If you do, it’ll ask so that you can permit extra permissions.



Click on on the button that reads ‘Click on right here for immediate entry.’ As quickly as you do, you’ll get a immediate from the browser requesting extra permissions. Click on ‘Enable.’



Instantly,  your Orders web page will reload and new orange buttons will seem together with the opposite ones.

First, on the prime, proper beside the Order web page’s filters, you’ll see an orange button that means that you can ‘Request Evaluations on This Web page.’ This mechanically clicks every ‘Request a evaluation’ button for each order on that web page that qualifies.

Along with the majority request performance, every order now has a button that means that you can ship the request from the Handle Orders web page as an alternative of the Order’s particular person web page, saving you an additional click on or two.

If the order shouldn’t be prepared for a evaluation — as a result of it’s not inside the time-frame otherwise you’ve already despatched a evaluation request — you will be unable to click on on this button.



This new function is included at no additional value inside Jungle Scout’s Chrome extension.

What does Amazon’s ‘Request a Overview’ imply for sellers?

This new ‘Request a Overview’ possibility signifies that Amazon prefers an in-house automated methodology for sellers to supply buyer critiques for his or her merchandise — a notoriously troublesome job. 

Presently, Amazon prohibits sellers from:

  • Incentivizing critiques: Earlier than October 3, 2016, sellers might provide free or closely discounted merchandise in trade for critiques.
  • Utilizing manipulative language: In product inserts, emails, and some other seller-to-shopper communication, sellers can not use manipulative language to hunt critiques. Phrases like “we’re a family-owned enterprise” and “our merchandise are made within the USA,” will get you in hassle with Amazon.
  • Cherry-picking: Sellers can not search critiques solely from consumers they know had optimistic experiences with their merchandise.

So, the introduction of a ‘Request a Overview’ button might imply a number of various things for sellers.

On the one hand, the button might make it simpler for sellers to obtain hard-to-get product critiques. That is essential as a result of every evaluation has the potential of accelerating a product’s gross sales on Amazon — even when it means clicking a number of extra buttons to get there.

Moreover, if the message comes from Amazon, moderately than a particular vendor, prospects could view the request as extra credible. That would, doubtlessly, enhance the probability {that a} buyer will go away a evaluation.

Nevertheless, it might additionally imply Amazon needs to tighten its grip on seller-to-customer communications. And even to take away seller-to-customer communication altogether. 

Regardless, because the launch of the ‘Request a Overview’ button (and the truth that sellers can proceed to make use of companies resembling Jungle Scout’s Promotions & E-mail Campaigns to contact consumers to go away vendor suggestions and a product evaluation), our information* exhibits a major change in common evaluation enhance for individuals who click on the button.

After taking a look at Amazon product listings for 2 weeks previous to the discharge of ‘Request a Overview’ on March 8, 2020, and once more for the 2 week post-launch, we famous that 94.7% of sellers who used ‘Request a Overview’ skilled a leap in critiques — from an averaged enhance of three.6 to a whooping 25.9.

That’s an enormous distinction, and a optimistic change for these Amazon sellers selecting to make use of this new software.  

Is it in all markets but?

Sure! This performance — along with Jungle Scout’s bulk ‘Request a Overview’ software — is accessible in all marketplaces.

Alternate options to Amazon’s ‘Request a Overview’ button

Whereas Amazon has this simple new function for sellers to contact prospects about leaving critiques, there are a number of different contact strategies you should utilize to encourage critiques (together with — shameless plug — Jungle Scout).

Some options that may be essential to sellers included with Jungle Scout that Amazon’s ‘Request a Overview’ button does NOT have:

  • Ship limitless messages. The ‘Request a Overview’ button solely permits for one message to be despatched to a buyer, whereas Jungle Scout means that you can ship as many requests as you want (though we don’t advocate greater than two otherwise you threat irritating your buyer).
  • Customise the messaging. With Amazon’s ‘Request a Overview’ possibility, you don’t have any say within the messaging being despatched to the client. Jungle Scout allows you to customise your message primarily based in your Amazon enterprise, merchandise, or model, or you should utilize certainly one of Jungle Scout’s built-in templates.
  • Overview your statistics. Jungle Scout presents statistics on the forms of communications you’re sending, in addition to how typically you’re sending them.



*Disclaimer: This text was up to date on Might 8, 2020 to replicate information concerning the efficacy of the ‘Request a Overview’ button.  


Observe us on Twitter and Fb for updates. And don’t neglect! You probably have any ideas on how a ‘Request a Overview’ button might influence your Amazon enterprise, tell us within the feedback under. We’d love to listen to from you!


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