If you’re a more moderen vendor on Amazon Handmade, you might need seen that there are 2 several types of suggestions. Vendor suggestions and product critiques are 2 completely completely different beasts. Nonetheless, it may be not very clear at first, which is why a weblog publish was so as!
Amazon Handmade Vendor Suggestions
First, let’s chat about vendor suggestions. That is the suggestions that you will notice once you log into Vendor Central in your dashboard. This star score can solely be left by precise prospects and is to be left for the shopper expertise ONLY, not a evaluate of the particular product.
This could cowl issues like transport occasions, customer support, responding to messages, helping the shopper earlier than or after the sale, and so forth.
If a buyer leaves a lower than stellar vendor suggestions score that mentions your product, Amazon ought to take away it if you happen to request removing. You are able to do this out of your Vendor Central dashboard once you click on in your star score to see all your suggestions. Simply click on on:
- Efficiency > Suggestions > Select ‘Request Removing’ beside the relevant suggestions left
Vendor Suggestions does have an effect on your total store, and it’s a measured efficiency metric that you will need to meet to proceed promoting on Amazon.
You aren’t notified about suggestions left, however I like to recommend checking it each 2 weeks to a month to be sure you are taking good care of any points.
Your vendor suggestions score reveals in your Artisan Profile store homepage.
Amazon Handmade Product Evaluations
Subsequent is product critiques. The sort of evaluate is a bit completely different than suggestions and even critiques on different platforms as a result of Amazon permits anybody to depart a evaluate on any product itemizing. They don’t have to be a verified purchaser (though if they’re, this can present as a tag by their title) to depart a evaluate in your handmade gadgets.
That is Amazon’s coverage as a result of, whereas it would not actually apply to handmade as a lot, anybody can buy an merchandise elsewhere. And Amazon needs them to have the ability to go away a evaluate for that merchandise on Amazon to assist their prospects.
Product critiques don’t have an effect on your metrics or general account well being, however they do have an effect on that particular itemizing. For those who get a number of 5-star views, that itemizing will get a bump in search. However, an inventory with 1-star critiques might majorly damage your itemizing. Ultimately, Amazon would possibly deactivate an inventory if it has had a number of FBA returns, for instance, for causes of ‘not as described.’
One factor to bear in mind when speaking about product critiques, although, is that on Amazon 3 stars is definitely thought-about okay. Do not freak out if you happen to get the odd 3-star evaluate! Belief me, it occurs rather a lot with Amazon prospects, and within the massive image, it is nothing to fret about.
Product critiques are a lot more durable to get Amazon to take away. Except it mentions private data, like addresses or cellphone numbers, for instance, you’ll seemingly have a tough time getting Amazon to take away it.
Let’s Give You The Cliff Notes:
Amazon Handmade Vendor Suggestions:
- Impacts your total store and account well being
- Can solely be left by verified prospects
- Must be concerning the buyer expertise, not the product
Amazon Handmade Product Evaluations:
- Doesn’t have an effect on your total store however does have an effect on that particular person itemizing
- Might be left by anybody on Amazon
- Very onerous to take away if you happen to really feel just like the suggestions left is unfair
Do you will have every other questions on Amazon suggestions or critiques? Let me know within the feedback!
Take a look at the FREE Obtain that can assist you with Vendor Suggestions