I get it. The infinite posts from pals within the multilevel advertising and marketing (MLM) grind pestering you to take a look at their merchandise are annoying. It is sufficient to discourage many from even eager about buying no matter “miracle” potion they’re promoting. That is why I used to be stunned to find that considered one of my favourite manufacturers, Beautycounter, was an MLM firm. (Different firms with related retail methods you could acknowledge are LipSense, Rodan and Fields, and Younique.)
Throughout my five-year stint as a magnificence and way of life editor, I examined a variety of magnificence merchandise. Beautycounter was a kind of manufacturers, and its merchandise are a number of the handful I nonetheless purchase right now. I am right here to let you know that you simply’d miss out if you happen to wrote off Beautycounter on the grounds of its MLM standing. For one, you do not have to turn out to be a guide or member to strive the merchandise. Anybody should purchase Beautycounter on-line anytime, anyplace, no strings hooked up. So why do you have to make room for Beautycounter in your self-importance?
I respect that this model comes out with its arms up and says what different manufacturers are afraid to say: “We do use some artificial components.” It sounds dangerous, however in contrast to different magnificence firms, Beautycounter works fairly dang onerous to ensure these artificial components are protected and never carcinogenic or dangerous to your well being. It has a “by no means checklist” of components which have been blacklisted that explains why it makes use of the components that made the reduce.
In truth, if you happen to learn the FAQ web page, you will really feel such as you simply had an trustworthy heart-to-heart along with your mother about why all boys aren’t imply and dangerous simply because one broke your coronary heart (however as an alternative, you are speaking about moisturizer components). Beautycounter’s trustworthy dedication to protected components over pushing phrases like “natural” and “pure” that always bend the reality is, properly, attractive. Why? To illustrate an organization makes use of 95 p.c natural components in a brand new serum. If a poisonous ingredient makes up one p.c, it may well nonetheless smack a “licensed natural” label on the packaging. Sort of deceptive, proper?
Whereas Beautycounter will not be one hundred pc natural, its mission to make use of solely unhazardous components brings a sure peace of thoughts. Each ingredient is examined and researched (however by no means on animals), and the model is upfront about every little thing from the way in which it bottles its merchandise to the way it sources and ships issues. Intrigued? I’ve rounded up a handful of merchandise you may wish to strive for your self.